Description
Why You Should Attend?
It’s perfect for:
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Cake Business Owners – who want to delegate enquiries and focus on growth, not daily chats.
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Bakery Admin Staff – the frontline team handling calls, WhatsApp, emails, and DMs.
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Customer Service Representatives – who need systems to turn enquiries into consistent sales.
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Operations or Studio Managers – supporting workshops, orders, deliveries, and client communication.
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What You’ll Learn
1. Mastering Enquiry to Sales Conversion
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Learn how to respond to phone calls, WhatsApp, and Instagram DMs with speed and professionalism.
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Get ready-to-use response templates that guide admins to close sales.
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Practice enquiry-to-sale role plays for confidence building.
2. Customer Journey Mapping
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Step-by-step mapping from first inquiry → order confirmation → payment → delivery.
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Identify the “moments that matter” in a cake business that make customers loyal.
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Create a bakery-specific journey map for your own business.
3. Customer Loyalty & Retention
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How to follow up without being pushy.
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Building repeat business with birthday, anniversary & holiday reminders.
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Using client feedback/testimonials to build trust and referrals.
4. Handling Difficult Clients
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Scripts and techniques to calm frustrated customers.
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Conflict resolution scenarios (late delivery, refund request, custom order errors).
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Building grace and professionalism into every response.
5. Tracking & Measuring Performance
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How owners can set KPIs for admin staff (e.g., response time, conversion rate, follow-ups).
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Simple reporting systems to measure results weekly.
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Accountability frameworks so owners know their team is performing.
6. WhatsApp Business Automation (Game Changer!)
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Setting up quick replies for FAQs (prices, flavors, pickup times).
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Using automated greetings and away messages to capture leads 24/7.
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Organizing chats with labels (new enquiry, payment pending, order confirmed).
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Broadcasting promotions and follow-ups without spamming.
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Linking WhatsApp Business with order forms or payment systems for smooth sales.






