From Home Baker to Cake Entrepreneur


Mastering the Art of Starting a Cake Business at home.

Are you passionate about baking and envision transforming your baking skills into a thriving cake business right from the cozy confines of your own home? Brace yourself for an electrifying course meticulously tailored to aspiring Cake Business owners like yourself. We’ve got your back, from unraveling the intricacies of the legal landscape to honing your recipes and devising ingenious marketing strategies.

Brace yourself for a mind-expanding experience as we equip you with the knowledge and tools needed to kick-start your journey and conquer the cutthroat cake industry. It’s time to ignite your entrepreneurial spark, absorb vital business acumen, and transform your beloved passion into a veritable money-making machine.


Class dates 27th November 2023

Time: 9.30am – 4.30pm.

Venue: Dainty Affairs Bakery Studio, Omole Phase 2



Course Outline:

Module 1: Introduction to the Cake Business World

  • Understanding the cake industry landscape and current trends
  • Identifying your target market and niche for a successful business
  • Exploring the different types of cake businesses and their unique challenges even if you have been baking for a while, there is more than you think!

Module 2: Internal operations/Legal and Practical Considerations

  • How to Structure your systems and operations
  • Navigating legal requirements{Taxes} and permits for a home-based cake business.
  • Setting up your kitchen to meet health and safety regulations
  • Hiring and retaining good bakery staff
  • Inventory
  • Managing vendors and supplies.

Module 3: Pricing Strategies and Cost Analysis

  • Understanding the factors that contribute to pricing cakes
  • Calculating costs accurately to ensure profitability
  • Strategies for determining competitive pricing while maintaining value

Module 6: Creating a Memorable Brand Identity

  • Defining your unique brand positioning and visual identity
  • Crafting a compelling brand story that resonates with your target audience
  • Designing a professional logo, packaging, and marketing materials

Module 7: Effective Marketing and Promotion

  • Developing a comprehensive marketing plan to reach your target customers
  • Utilizing social media platforms and online marketing strategies
  • Leveraging word-of-mouth, referrals, and collaborations to expand your reach

Module 8: Building Your Online Presence

  • Creating an engaging and user-friendly website to showcase your cakes {with a focus on Instagram} and how to properly set and run your IG account
  • Optimizing your website for search engines to increase online visibility
  • Incorporating e-commerce capabilities for seamless order placement and payment

Module 9: Managing Orders and Customer Service

  • Streamlining the order process, from inquiry to delivery
  • Implementing efficient systems for order tracking and inventory management
  • Providing exceptional customer service to foster loyalty and repeat business

Module 10: Growing and Scaling Your Cake Business

  • Strategies for expanding your customer base and increasing sales
  • Assessing opportunities for diversification and expansion
  • Managing time, resources, and outsourcing for business growth

Course Duration:

1 day

This comprehensive course is designed to be completed. Each module will cover essential aspects of starting a cake business, allowing for practical implementation and real-time feedback.