Description
Course Outline:
Module 1: Introduction to the Cake Business World
- Understanding the cake industry landscape and current trends
- Identifying your target market and niche for a successful business
- Exploring the different types of cake businesses and their unique challenges even if you have been baking for a while, there is more than you think!
Module 2: Internal operations/Legal and Practical Considerations
- How to Structure your systems and operations
- Navigating legal requirements{Taxes} and permits for a home-based cake business.
- Setting up your kitchen to meet health and safety regulations
- Hiring and retaining good bakery staff
- Inventory
- Managing vendors and supplies.
Module 3: Pricing Strategies and Cost Analysis
- Understanding the factors that contribute to pricing cakes
- Calculating costs accurately to ensure profitability
- Strategies for determining competitive pricing while maintaining value
Module 6: Creating a Memorable Brand Identity
- Defining your unique brand positioning and visual identity
- Crafting a compelling brand story that resonates with your target audience
- Designing a professional logo, packaging, and marketing materials
Module 7: Effective Marketing and Promotion
- Developing a comprehensive marketing plan to reach your target customers
- Utilizing social media platforms and online marketing strategies
- Leveraging word-of-mouth, referrals, and collaborations to expand your reach
Module 8: Building Your Online Presence
- Creating an engaging and user-friendly website to showcase your cakes {with a focus on Instagram} and how to properly set and run your IG account
- Optimizing your website for search engines to increase online visibility
- Incorporating e-commerce capabilities for seamless order placement and payment
Module 9: Managing Orders and Customer Service
- Streamlining the order process, from inquiry to delivery
- Implementing efficient systems for order tracking and inventory management
- Providing exceptional customer service to foster loyalty and repeat business
Module 10: Growing and Scaling Your Cake Business
- Strategies for expanding your customer base and increasing sales
- Assessing opportunities for diversification and expansion
- Managing time, resources, and outsourcing for business growth
Course Duration:
1 day
This comprehensive course is designed to be completed. Each module will cover essential aspects of starting a cake business, allowing for practical implementation and real-time feedback.
